About NAB



Visual Logic Definition:

The shaping process aims at making visual designs that "work." This seemingly mysterious process grows out of simple configurational beginnings of graphic ideation. Then the hard, disciplined work of need finding and creative problem solving requires leaps into an unknown, where every action opens and closes many possible paths for the development of the design. Because every element in a visual design is relative to everything else in the design, the process is very complex, with no guaranteed path to visual success. The shaping process strives for a design with cohesiveness, comprehensibility, and internal integrity among all its elements: these are the components of VISUAL LOGIC. All humans have an "internal visual logic teacher," an outgrowth of normal functions of the perceptual system and the mind. Study of and practice with the principles behind the shaping process increase the chances for a visually logical outcome to each design problem.

Specific Thinking Skills:

Visual Logic

Unity Principle

Ambiguity and Meaning Principle

Control of Direction Principle

Realism Principle

Ecological Principle


Tensional Principle

Teaching Suggestions



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